The Journal
Notes on Dental Practice, Online
Honest pieces on websites, marketing, and the business of running a clinic. Written for practice principals who don't have time for fluff.
websites
conversion
Why Your Dental Website Is Costing You Patients in 2026
Most dental websites were built in 2018 and look it. Here is what that's quietly costing you — and what good actually looks like.
6 min read13 May 2026
websites
pricing
What Separates a £2,000 Dental Website from a £20,000 One
An honest field guide to dental website pricing — who builds them, what you actually get, and where the value quietly disappears.
7 min read13 May 2026
agency-comparison
buying-advice
5 Questions to Ask Before Hiring a Web Designer for Your Clinic
Before you sign anything, ask these five questions. The answers will tell you more than any portfolio.
5 min read13 May 2026
smile-simulator
conversion
Smile Simulators: What They Actually Do (And What They Don't)
The marketing copy oversells them wildly. Here is what smile simulators actually do, what they cannot, and when they are worth adding to your site.
6 min read13 May 2026