Pricing

Simple, Transparent Pricing — Built Around Your Clinic

One bespoke website package with powerful optional add-ons. Plus standalone conversion tools for clinics that already have a website. No lock-in contracts. Ever.

Transparent pricing

What it costs to make this real

No sales call required to see the price. Pick what fits, add it to your cart, and we'll take it from there. Change your mind later — nothing's locked.

Recommended

Practice

Site + managed care. What most clinics pick.

£1,200one-time
+ £149/moafter launch
  • Everything in Foundation
  • Managed hosting + security
  • Up to 2 hours of content edits per month
  • Performance monitoring
  • Priority support
  • No lock-in contract — cancel anytime with 30 days notice

Suite

Site + care + conversion tools.

£2,029one-time
+ £348/moafter launch
  • Everything in Practice
  • Smile Simulator — patients preview their new smile
  • AI Dental Chatbot — 24/7 enquiry handling
  • Bundle discount saves £29/mo vs separate add-ons
  • Best return-per-month for high-traffic clinics

No lock-in

Cancel with 30 days notice. Always.

6-week delivery

From signed brief to live site.

You own your content

Copy, images, brand — yours, forever.

Founding Clinic Rate active — first 10 clinics onboarded at £800. Standard pricing from £2,995. See the full pricing page for the breakdown, comparison vs other dental marketing agencies, and FAQs.

Transparency

Your Site. Your Content. Always.

We believe in complete transparency about how your website is hosted and what happens if you ever want to leave — because we're confident you won't want to. Your SmileCraft® website runs on our managed platform — think of it like Shopify for dental clinics. We handle every technical detail so you never have to. Your content, copy, images, and brand assets are yours entirely at all times. No lock-in contracts. No nasty surprises.

Cancel Everything

Give us 30 days written notice. Your site remains live during that period. On day 30 you receive a complete export of all your content, copy, and assets. No exit fees. No hard feelings.

Hosting Only — Drop the Care Plan

Want to keep your site live but pause the monthly edits and support? Move to our Hosting Only plan at just £49/mo. Your site stays live, your content stays intact.

Full Platform Ownership Transfer

Want to fully own and self-manage your site? We'll transfer it to your own workspace for a one-time fee of £750. You take full control — we'll document everything and hand over cleanly.

Pricing FAQs

Questions About Pricing

Compare

How SmileCraft® Stacks Up

See how we compare to typical dental marketing agencies.

Typical Dental Agency
SmileCraft® Studio
Getting started
£500
£500
Monthly cost
£458/mo
£149/mo
Contract
12-month lock-in
No contract
Delivery time
Up to 4 months
6 weeks
Design
Template
Bespoke
Ownership
Agency infrastructure
Your content always yours
Smile Simulator
Not available
£149/mo add-on
AI Chatbot
£99/mo extra
£79/mo add-on
Year 1 total
~£5,996
~£2,288

Not sure which option is right for your clinic?

Book a free 20-minute call. We'll recommend exactly what your clinic needs — no pressure, no sales pitch.