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Terms of Service

Last updated: 8 September 2026

Agreement

By engaging SmileCraft® Sites for a website build, smile-simulator widget, AI chatbot, or any related service, you agree to these terms. We agree to deliver the services described in your proposal or order confirmation, to professional standards, and within the timelines we communicate.

Scope and deliverables

Each engagement is defined by a proposal we send you in writing (email is sufficient). The proposal specifies the deliverables, timeline, and price. Changes to scope are handled through written change requests — small tweaks via the client portal, larger changes via a written change order.

Payment

Build fees are payable as agreed in your proposal (typically 50% deposit on start, 50% on launch). Monthly fees are payable in advance. Late payments may incur interest at the statutory rate. Prices are exclusive of VAT unless otherwise stated.

Ownership and IP

On full payment, you own all final design assets and copy created specifically for your project. We retain ownership of underlying templates, frameworks, code libraries, and our own design systems. We may also feature your finished project in our portfolio unless you ask us not to.

Hosting and ongoing services

Some services (smile simulator, AI chatbot, ongoing site hosting) are subscription based. You can cancel with 30 days notice; we'll provide an export of your data and a smooth handover. If you stop paying, services pause after a 14-day grace period.

Confidentiality

We treat any non-public business information you share with us as confidential. We don't share it with third parties except as needed to deliver the service (e.g. hosting providers) and we require those providers to do the same.

Warranties and limits

We deliver services with reasonable skill and care. We don't warrant that the services will be error-free or uninterrupted, or that smile-simulator outputs are medically accurate (they are aesthetic previews, not clinical advice). Our total liability under any engagement is limited to the fees you've paid us in the preceding 12 months. We exclude liability for indirect or consequential losses to the maximum extent permitted by law.

Termination

Either party may end an engagement on 30 days written notice. We may end immediately if you materially breach these terms and don't fix it within 14 days. On termination, we'll deliver completed work and an export of your data; you pay for work completed up to that date.

Governing law

These terms are governed by the laws of England and Wales (or your local jurisdiction — update before going live). Any disputes are subject to the exclusive jurisdiction of the English courts.

Contact

Questions about these terms? Reach us via the Contact page.